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For the LCC's Ways of Working New Agency event, Sophie Thomas and John Grant talked about aligning your beliefs with your creative practice

We have asked each member of URGE to share their reasons for being part of the collective and their hopes for how it will help build a better future. Here, designer Ella Doran shares her URGE

URGE Co-founder. Designer, textile mark-maker and photographer, who has created a wide range of highly-acclaimed projects and products across textile design, furniture and interiors. As a fellow of the RSA, Ella champions the principles of the circular economy through public engagements and teaching projects.

URGE Co-founder. Designer and Communicator focused on the intersection between design creativity, business sustainability and authentic communication, passionate about delivering positive impact through strategic thinking and design. Collaborated with Thomas Matthews, The Guardian & Observer, LOCOG, British Council and Philips electronics.

URGE Co-founder. Founding Director of Thomas Matthews communications studio with over two decades of experience in sustainable design and behaviour change. Created and led the Great Recovery project with RSA & Innovate UK investigating circular economy. Working with companies around the globe as a circular design expert and passing on

URGE Co-founder. Independent strategist with a multidisciplinary background in philosophy, design, media and creative leadership. Federico often collaborates with Pentagram partners to build brands through strategy, narratives, experiences and design. Formerly VP Brands and ECD Discovery Inc. Europe. MBA Berlin School of Creative Leadership. Ideas GardenWriting on brand strategy creative

URGE Co-founder. Biomimicry Architect; Eden Project biomes, Plastiki, The Sahara Forest project. Author of Biomimicry in Architecture and a forthcoming book about Paradigm Shifts in sustainability for cities. Co-instigator of Architects Declare. exploration architecture - Exploration ArchitectureExploration is a design, innovation and strategy company focussed on biomimicry. In addition to

URGE Co-founder. Strategist consulting to organisations including Samsung, IKEA, Natura, Unilever. Co-founder and head of strategy, St Luke’s. Author of seven books including the award winning Green Marketing Manifesto. Its sequel, Greener Marketing, was published in August 2020.

Creative director (originally from fashion) who nowadays works closely with brands and entrepreneurs to develop everything from their product and packaging to their visual identity, website and more. In Faz's words it's all about craft and making things meaningful and soulful.