URGE Co-founder. Independent strategist with a multidisciplinary background in philosophy, design, media and creative leadership. Federico often collaborates with Pentagram partners to build brands through strategy, narratives, experiences and design. Formerly VP Brands and ECD Discovery Inc. Europe. MBA Berlin School of Creative Leadership.

Ideas Garden
Writing on brand strategy creative leadership identity design & culture. A place for fresh insights and inspiration where critical thinking and innovative ideas connect and flourish
Federico Gaggio | Instagram | Linktree
Creative Leadership, Brand Strategy, Identity, Design, Culture, Regeneration.
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