Activists from the Subvertisers’ International, Brandalism and Extinction Rebellion have installed over 400 parody advertising billboards across Europe targeting Toyota and BMW over what they claim are “misleading advertisements and aggressive lobbying against climate policy”. Ahead of the European Motor Show in Brussels, the campaign demands more robust policy from governments to regulate the advertisement of environmentally harmful products and prevent misleading green claims from big polluters. More here
Reckitt global head of brand experience and design, Jos Harrison, talks to Design Week about “how FMCG brands can tap into design skillsets to move on from the damaging ‘consumption mindset’ the industry helped create” and Reckitt’s ambition to become circular.”There’s never been a bigger opportunity to make a significant shift in the way we think about sustainability,” he says. Read the interview here
Environmental charity A Plastic Planet has launched an online platform to help architects and designers source plastic-free materials for their projects and avoid the "minefield of misinformation" around more sustainable alternatives, reports Dezeen. “Called PlasticFree, the subscription-based service provides users with in-depth reports on more than 100 plastic alternatives, offering key insights into their properties, production and sourcing.” Full story here
“There is only one crucial divide in architecture: architecture that is dependent on heavy fossil fuel inputs, and architecture that isn’t.” Also in Dezeen, architectural historian Barnabas Calder argues that debates between tradition and modernism in architecture are redundant: instead we should think of architectural history in terms of before and after the use of cheap fossil fuels. Read the piece here
New French ‘eco-label’ regulations will require clothing brands “requires fashion brands to provide consumers with detailed information about the environmental qualities and characteristics of the products they purchase. This will include information on reparability, recyclability, sustainability, re-use possibilities, recycled material content, use of renewable resources, traceability and the presence of plastic microfibres.” The information will have to made available to consumers at point-of-sale, either in-store or online. “In practical terms, this means a dedicated web page per product must be built to inform consumers about the specifications and environmental characteristics of the product,” says Apparel Insider which has a thorough rundown of the new regulations and their implications for the fashion industry here